Environmentally minded retailers that sell gas may want to offer E85 — if they can manage its legal, political and commercial complexities.In their efforts to run environmentally progressive companies and sell products that promote a green lifestyle, some food retailers have ventured into a complex and contentious area — selling E85 gasoline, which contains from 70% to 85% ethanol.
Currently, about 122 outlets operated by food retailers (including supermarkets and convenience stores) offer E85 gasoline at their fuel stations. In total, about 2,200 fuel retailers sell E85 in the U.S., with a heavy concentration in the ethanol-friendly Midwest, out of a universe of 170,000 fuel outlets.
source: supermarketnews
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